Compare Safeway vs Trader Joe’s

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Let’s look at some differences between the two supermarket chains, Safeway and Trader Joe’s in USA.

Safeway
It is a supermarket chain in the United States of America. Private retail investors bought it over as equities in the month of January 2015, a couple of months ago. Cerberus Capital Management merged with Albertsons stores to provide over two thousand stores and make Safeway the third biggest chain in USA after Walmart and Kroger. The presence of its stores is concentrated in the western and central part of the United States with its base in Pleasanton, California. There are some stores situated on the Mid-Atlantic Region and the eastern coast.

Trader Joe’s
This is a grocery chain in USA with its base in Los Angeles, California. Trader Joe’s has over four hundred stores and more than half of them are located in California. The heaviest concentration of its stores is in the southern part of the state. Besides, California, its stores are also found in thirty eight other states. The grocery chain was established by Joe Coulombe. Since 1980, the stores are owned by Aldi’s owner, Theo Albrecht. The grocery supermarket unit is doing well with a revenue of over twelve billion dollars.

Key points for comparison
Check Book has conducted a price survey on the popular market basket comparison and this survey included mostly the national brands. Trader Joe’s is offering mainly its own brands. A special survey was done on them. This survey included the same meat and fresh produce products and some dairy items that are always included in a standard survey. The national branded items were compared with the prices of the house brands at Trader Joe’s. These prices for the in-house branded products were compared with those charged by other supermarkets like Safeway. The comparison was done on generic brands they carried and while comparing the prices, the factoring was done on price per unit, for example per ounce. A summarized comparison of collective items in a basket revealed that a Trader Joe’s basket cost $88 while the same basket at Safeway’s cost $99. Trader Joe’s prices were about twelve per cent lower than the comparable average market basket of produce, dairy, meat and branded products at Safeway (Source: Checkbook.org).

What do you think?
In your experience with Safeway and Trader Joe’s, which do you think is the better supermarket?
Let us know below.